Why Pricing Matters More Than Ever
One common mistake many sellers make is aiming too high with their list price. Many remember the rapid surge in home values during the last few years and expect to achieve the same results today. But the market has shifted.
Unlike previous years, where prices steadily climbed, or the boom of 2021–2022 when bidding wars drove values up, today’s market has leveled out. Average list prices have been flat for the past few years, which is a dramatic change.
That means buyers are much more price-conscious now. If sellers continue to push their asking prices beyond current market realities, their homes risk sitting without offers. Those hoping to get more than what their neighbor sold for last year may be setting themselves up for disappointment.
The challenge is that while sellers are slowly realizing prices aren’t rising as before, many haven’t adjusted expectations enough. Instead, they hold firm, hoping to squeeze a little extra out of their sale. Unfortunately, this is often what keeps their homes from moving.
To sell in today’s market, you need to price based on today’s conditions—not last year, and not the pandemic surge.
Because buyers now have more options, they’re selective. Even a slightly overpriced home is likely to be skipped over. It’s not about a lack of interest—it’s simply that buyers don’t need to settle anymore.
4 Red Flags Your Home Might Be Overpriced
If your home has been on the market but isn’t generating much activity, you may already be seeing some warning signs. According to Bankrate, here are a few indicators your asking price may be too high:
Few showings or inquiries
No offers (or only lowball offers)
Negative feedback from buyers after showings
Your home has been listed longer than the average in your area
If any of these apply, waiting it out won’t solve the problem—but adjusting your price will.
The Best Move You Can Make
Work with your agent to make sure your home is aligned with current market conditions. In many cases, even a modest price adjustment is enough to attract new interest and get qualified buyers through the door.
And while you may feel hesitant about lowering your asking price, remember this: your equity has likely grown significantly over the years. Whether you’ve owned your home for 5, 10, or more years, you’re still positioned ahead because of the long-term appreciation you’ve gained.
Final Thoughts
Selling a home today isn’t about waiting for the right buyer—it’s about setting the right price.
If your home isn’t selling, the market is giving you feedback. The right pricing strategy can make all the difference in getting your home sold.
Talk with your agent about where buyers are shopping and what they’re willing to pay today. With the right price, your home can stand out and sell successfully.
